FLAR Consulting respects your privacy and is committed to the responsible, secure and transparent processing of the personal data used in its digital and customer relationship channels.
1. Scope of this policy
This Privacy Policy explains how we collect, use, store, share and protect personal data related to the use of this website, the completion of forms and contact with FLAR Consulting.
Processing is carried out in accordance with applicable law, especially Brazilian Law No. 13,709/2018, the General Personal Data Protection Law (LGPD).
2. Data we may collect
The nature of the data processed depends on how you interact with the website and our service channels.
- Data you provide: name, corporate email, WhatsApp or phone number and information sent during contact.
- Context data: source page, selected language and campaign parameters such as UTM source, medium and campaign.
- Technical data: IP address, browser, device, date and time of access and cookie identifiers, when these features are enabled.
- Relationship data: history of contacts, requests, meetings and information needed for commercial follow-up.
3. How data is collected
- By filling in and submitting the forms available on the website.
- Through contact made by email, phone, WhatsApp or other official channels.
- Automatically while browsing, through technical logs, cookies and similar technologies, where applicable.
4. Purposes of processing
- Responding to requests and establishing initial contact with your company.
- Scheduling meetings, preparing proposals and providing information about our solutions and services.
- Recording and tracking business opportunities in our customer relationship tools.
- Identifying the source of requests and assessing the performance of communication channels.
- Preventing fraud, abuse, spam and security incidents.
- Complying with legal or regulatory obligations and exercising rights in administrative, judicial or arbitration proceedings.
- Improving the website's experience, content, security and operation.
- Sending institutional or commercial communications, when there is an appropriate legal basis and the right to object is respected.
5. Legal bases
Data may be processed based on consent, the performance of preliminary procedures related to a possible contract, the legitimate interest of FLAR Consulting or third parties, compliance with a legal or regulatory obligation and the regular exercise of rights.
The applicable legal basis is defined according to the purpose, the nature of the data and the context of each processing activity.
6. Cookies and similar technologies
We may use cookies, local storage and similar technologies to record preferences, maintain essential features, understand how the website is used and support communication and marketing actions.
Where applicable, you can accept or reject non-essential cookies through the notice displayed on the website. You can also manage or delete cookies in your browser settings, bearing in mind that disabling certain features may affect your browsing experience.
7. Data sharing
FLAR Consulting does not sell personal data. Data is shared only when necessary for the purposes described in this policy, subject to security and confidentiality criteria.
- Hosting, infrastructure, security, email and technical support providers.
- CRM and customer relationship platforms, including Freshsales, to record and track requests.
- Analytics, measurement and marketing providers, when these services are enabled and there is an applicable legal basis.
- Public authorities, regulators or third parties, when required by law or necessary to exercise rights.
8. International transfers
Some providers may store or process data outside Brazil. In such cases, we seek to use providers that adopt protection measures compatible with applicable law and appropriate mechanisms for international data transfers.
9. Storage and retention
Data is kept for as long as necessary to fulfill the stated purposes, maintain relationships with clients and prospects, comply with legal obligations and preserve the regular exercise of rights.
Once processing is no longer needed, data may be deleted, anonymized or kept securely when retention is permitted or required by law.
10. Information security
We adopt technical and administrative measures designed to protect personal data against unauthorized access, loss, alteration, disclosure or improper destruction. These include access controls, abuse checks, protected storage and restricting sensitive credentials to the server environment.
No digital environment is completely immune to risk. If a relevant incident is identified, appropriate measures will be taken in accordance with the law and the guidance of the competent authorities.
11. Data subject rights
Under the LGPD, data subjects may request, where applicable, confirmation that processing exists, access, correction, anonymization, blocking or deletion of data, portability, information about sharing, review of automated decisions and withdrawal of consent.
Requests may require confirmation of the data subject's identity to prevent fraud and protect their own personal data.
12. Third-party links and services
The website may contain links to pages and services maintained by third parties. The privacy practices of these environments are not controlled by FLAR Consulting and should be consulted directly in their respective policies.
13. Data of children and adolescents
This website and its forms are intended for institutional and business relationships and are not intentionally directed at children or adolescents. If we identify data improperly submitted in this context, we will take reasonable steps to delete it.
14. Updates to this policy
This policy may be updated to reflect legal, operational or technological changes. The current version will be available on this website and will take effect upon publication.
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